To support the growth of the British Council Venezuela Teaching Centre businesses through the successful marketing of our brand and driving quality enquiries to purchase our products and services. Supporting an integrated approach to marketing across the English SBU and identifying opportunities across the wider operation.

 

Detalles

Dirección Caracas
Salario Payband: G
Duración 1 year
Fecha de cierre de inscripción Domingo, 14 de January de 2018

Resumen del puesto

Accountabilities, responsibilities and main duties:

Accountabilities

  • You will play an important role in the growth of the Venezuela Teaching Centre business through the strategic planning and implementation of marketing budget and campaigns.
  • You will manage digital and PR agency work for Teaching Centre monitoring the effectiveness of the implementation of campaigns, adjusting campaigns and budgets where necessary and reviewing the ROI.
  • You will lead on the identification of market research needs, the tender and briefing of a market research agency as well as the effective analysis and use of the results to inform business development decisions.
  • You will lead on the planning, review and implementation of wrap-around services to ensure increases in new registrations and re-registrations.
  • You will be working towards the achievement of defined KPIs in both areas.
  • Pursuit of new business- corporate clients, YLs (schools and parents associations) and onsite courses in line with agreed targets

Responsibilities

  • Promotional Materials and Wrap Around services
  • Ensure that all promotional materials are prepared in a timely manner and meet quality and brand standards
  • Ensure that promotional materials are relevant and meet customer expectations.
  • Review wrap around services such as student loyalty programmes, schools loyalty programmes and benefits and ensure that they offer added value to customers and value for money to the British Council. 

Marketing Campaigns and Agency Management

  • Plan and implement marketing campaigns for both Teaching Centre, exploiting where possible opportunities for cross marketing, on both on and off-line media.
  • Manage the tendering processes for digital and PR agencies, defining the terms of reference, organising the presentations and interviews and selection of an agency that best meets the needs of the business.
  • Manage the PR and digital agencies, with particular focus on the successful implementation of campaigns, ensuring that they are generating the level of enquiries required to be converted into registrations 

Business Development

  • Pursuit of new business- corporate clients, YLs (schools and parents associations) and onsite courses in line with agreed targets
  • Management and growth of external contracts in liaison with TCM – from initial client meeting to proposal and management of the relationship
  • Participation in client presentations, external forums and networks for the generation of new business
  • Ensure market opportunities are monitored and acted upon in line with business development strategies 

Main Duties

  • Line management of up to 3 people

Finance and Contract Management

  • Strategic planning and monitoring of budgets to ensure maximum return on investment on campaigns.
  • Ensure that all marketing activity vendors are set up on the system and that payments are managed according to FCCF policies and procedures. 

Key relationships: (include internal and external)

  • TCM
  • Country Director
  • Local, Regional and Global Marketing teams
  • Academic management team
  • Sales and Customer Service Manager
  • External
  • Agencies
  • Vendors

Cómo aplicar

You can find the post at the British Council jobs portal in the following link: https://goo.gl/UgK2ym